Increase Your Reach: How Providing Language Support Will Help Your Business Grow

The US is becoming more diverse with every passing day, and the ability to expand your business and become a leader in your industry depends on how accessible your services are in a globalized market.  Partnering with a language service provider can enhance your business, increase your reach, and ultimately set you apart from your competitors. Having the capacity to interact with limited English proficient (LEP) communities, as well as deaf consumers, can give your business a boost, allowing you to retain a diverse clientele while engaging a new set of customers that will welcome the opportunity to communicate in their own language with open arms. 

Here are three reasons you should consider partnering with a language service provider: 

Improved Customer Experience 

Customer satisfaction is the driving force behind any enterprise’s success. If customers are happy with their service, they’ll not only come back, but also share this experience with their friends and family, sending more business your way. On the other hand, if a customer has a bad experience, you’ve just lost a client and the potential to service more. A bad experience can be a simple miscommunication or cultural misunderstanding resulting from language and cultural barriers. Partnering with a trusted language provider means breaking these barriers down and avoiding missteps that can result in lost profits and missed opportunities for potential customers. Having an interpreter available at the click of a button, or a quick phone call, means you are providing a service to LEP communities that will encourage them to keep coming back. 

Expanded Brand Awareness 

Advertising your business successfully can be done in many ways – from traditional advertisements to online marketing and social media, to sponsoring events. But consider this – in a census report from 2019 it was revealed that in the US alone 67.8 million people spoke a language other than English at home – that’s approximately one in five people in the US, and this number is growing. This enormous market is full of opportunities and people seeking your services. Partnering with the right language service provider and advertising your partnership will increase visibility and open doors to this underserved market. Successfully reaching one member of your diverse community can lead to an enormous change – one satisfied customer will spread the word about your business and your willingness to engage their community with others. 

Build Trust and Reputation 

When businesses are willing to be transparent and open themselves to a wider population by offering services like on-demand interpretation, they are ultimately building trust in communities that often feel neglected. By offering language access you are creating new opportunities for diverse people, generating more business for your company and improving brand reputation. This is a win-win for all, and a chance to welcome new customers through your doors. 

By opening yourself to diverse communities you are creating an environment built on inclusivity, trust, and confidence in your services. These traits all work in tandem to expand your reach, generate more business, provide a much-needed service, and keep you ahead of the competition. 

Language Services Associates can provide you with the tools and guidance necessary for offering your services to an often-overlooked part of the population. Reach your diverse clientele today. 

Contact our team at 800.305.9673 X55305 or fill out our contact form in seconds. 

About LSA 

Language Services Associates (LSA) offers a full suite of language interpretation solutions to help optimize the experience of limited English proficient customers and patients. Providing native language support improves the efficiency and productivity of staff, raises customer satisfaction levels, and builds loyalty. For more than 2,000 clients worldwide, in more than 230 languages, LSA provides a competitive differentiator in the healthcare, government, financial and banking, insurance, entertainment, hospitality, and manufacturing industries.