Achieving success in a global environment.
Achieving success in any global business hinges on truly understanding the values and customs of different cultures. Whether your business serves multicultural groups in the United States, or across the globe, our intercultural consultation service will help you gain the cultural proficiency necessary to succeed in a global marketplace.
LSA’s elite Cultural Advisory Group is responsible for developing and implementing customized intercultural global solutions, designed to help businesses with culturally diverse customers, employees and shareholders. We are proud to have formed strategic partnerships with a wide range of Fortune 1000 companies, as well as a multitude of other organizations and institutions.
Our intercultural consultation service encompasses the following three segments, all customized to meet your specific needs:
Ethnic Marketing
Our ethnic marketing service is designed to guide companies who are entering or expanding into multicultural markets. More specifically, our Cultural Advisory Group assists clients in the following areas of ethnic marketing:
- Identify emerging marketing opportunities within diverse communities.
- Improve customer service levels through enhanced cultural proficiency.
- Localize advertising messages when targeting non-English speaking populations.
Multicultural Training
Our multicultural training service helps C-level executives and senior-level managers improve their intercultural communication skills so that they are better equipped to work with global customers, employees and shareholders. More specifically, our Cultural Advisory Group assists clients in the following areas of multicultural training:
- Provide cultural proficiency assessments and business etiquette instruction for executives and managers.
- Design and deliver cultural and language training curriculums to improve employee morale and reduce turnover rates.
Multimedia Consultation
Our multimedia consultation service is designed to ensure clients retain brand integrity while communicating culturally and Linguistically appropriate messages. More specifically, our Cultural Advisory Group assists clients in the following areas of multimedia consultation:
- Manage multimedia campaigns directed at ethnic groups.
- Provide translation and localization services.
- Manage conference interpreting assignments (both Interpreter services and hardware/equipment).
- Oversee video and DVD production services, including:
- Creative consultation and script development.
- Foreign Language voice-over and dubbing.
